Научное направление / Область научных интересов

Маркетинг, цифровой маркетинг, поведение потребителей, маркетинговые исследования, цифровые технологии.

Преподаваемые курсы

Marketing, Strategic marketing, Marketing research.

Публикации:

Problems and prospects of sustainable ecotourism development: a systematic literature review // Central Asian Economic Review. 2022;(6):89−99. https://doi.org/10.52821/2789−4401−2022−6-89−99

Global portrait of a modern tourist: travel trends in marketing // Bulletin of «Turan» University. 2022;(1):166−173. https://doi.org/10.46914/1562−2959−2022−1-1−166−173

Using Deep Learning to Investigate Digital Behavior in Culinary Tourism // Journal of Place Management and Development. England: Emerald Publisher, 2020. — Volume XIV, Issue 1. — P. 43−65. https://doi.org/10.1108/JPMD-03−2020−0022

A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants // AIRSI2020: Artificial Intelligence, Immersive Technologies, Robots, Social Networks, Internet of Things" (Spain: University of Zaragoza, 2−3 September 2020).

Pre-Purchasing and Post-Purchasing Travel Behavior on social media: The case of Kazakhstan // Journal of Environmental Management and Tourism. Germany: ASERS Publishing, 2020. — Volume XI, Issue 6 (46). — P.1475−1488.

DOI: https://doi.org/10.14505/jemt.11.6 (46).18

Digital behavior of consumers in Kazakhstan: approaches to online purchase and the relation to advertising in social networks (in Russian,) // Central Asian Economic Review (CAER) Narxoz University ISSN 2224 — 5561. 2019.

Problems of using social media in promoting tourism services in Kazakhstan (in Russian) // Bulletin of Turan, No 4 2019.

Theoretical concepts of consumer behavior in tourism: a literature review (in Russian) // Central Asian Economic Review, Narxoz University No 4 (124), 2019.

Digital consumer behavior in tourism: A cross-national analysis in Asian countries //

IACCM-IÉSEG Research Conference 2019 Intercultural competencies for a disruptive VUCA world: Exploring creativity, innovation, resilience & resistance in intercultural research, training & management

31st of October to 2nd of November 2019 — Paris/France IÉSEG School of Management CONFERENCE PROCEEDINGS

Qualitative and quantitative, online and offline methods of investigating consumers' behaviors (in Russian) // International Scientific and Practical Conference: «Marketing and logistics: modern challenges and trends in the information technology era». Turan University 2018.